About Us

We are adventurers, those that want to be out there, to soak it all in. Because we live to explore, to learn, to grow. Because we need gear that grows with us and doesn’t cost the earth. Because we were born to Live Wild.
That's why at KEA Outdoors we make thoughtful, reliable outdoor gear that is built for the time you have, not the time you hope for. We start with purpose, mix in function and finish it off with smart design. All to create the best gear for those that just want to explore with confidence.




KEA Outdoors is based in the mountain town of Wanaka, New Zealand.

Matt Butler is the founder of KEA Outdoors, and the creator of the KEA KIT. As a professional outdoor adventure and fly fishing guide in New Zealand for the past 6 years, he utilised his experience to build a survival kit that was unlike any other in on the market. 

Matt is an avid adventurer and traveller, spending the past 10 years travelling and fishing around the world. His passion for the outdoors is the driving force behind everything he does, and he believes the outdoor industry can be better served by thoughtful and innovative products for all the adventurers out there.

Matt understands first hand how quickly things can go wrong in the outdoors and how important it is to be fully prepared. He says, "Preparation is the key to survival, no matter how good we think we are. I created the KEA KIT to make preparing for all our outdoor adventures better and easier as everything out there today just doesn't stack up. I can't wait to see the kit taken on adventures across the world and just want to say thanks for all the support to bring the vision to life!"



The KEA KIT was inspired by the spectacular, native New Zealand Alpine Parrot, the Kea. As the world only alpine parrot, they are cheeky, curious and have adapted to use the tools at their disposal to survive in one of the harshest environments in the world. Sadly they are listed as an endangered species, with only a few thousand Kea living in the wild.

We are passionate about these special birds and that’s why we have partnered with the Kea Conservation Trust to help support them in their mission to protect KEA and improve their future prospects in the wild.